Our Story – Kouewe index

Our Story

KOUE·WE means 'anybody can wear us,' and simplified as Fashion that is inclusive.

OUR JOURNEY

KOUE·WE was born from the inspiration I found growing up, watching my mom tirelessly building her career in fashion. Much to her advantage and an equal disadvantage, she was the first of first in our city to push the envelope. Coming from a very small town where fashion barely existed, she took her chance and after decades of learning and unlearning, she has revolutionized the concept of not just fashion but also female entrepreneurship in our city, Agra. Her fearless approach sparked something in me, and I knew I wanted to create a brand that celebrates this idea.

15+

Stores Nationwide

Supplying to stores across India, making our styles accessible everywhere.

70+

Exhibitions & Pop-ups

Connecting with customers through countless exhibitions and events

700+

Happy Souls

Join the KOUE·WE Kommunity Over 700 happy souls embracing inclusive fashion!

OUR Vision

KOUE·WE means 'anybody can wear us,' and simplified as Fashion that is inclusive. When we sat down to doodle our ideas to create our brand language, we knew we didn’t want to just be in run of the mill, what was the point after all. We wanted to create a space where every age and body felt welcomed. We do realise the accessibility to shop that comes with petite shaped women and there lied our trigger point. We found our purpose behind building what we call our #KOMMUNITY